Client Dedupe
One guaranteed way of losing customers and diminishing brand value is to communicate with a customer as if they were a prospect – inadvertently telling them you do not remember nor value them!
The importance of removing customers from e-mail distribution lists cannot be underestimated and should be high on you list of actions for any planned campaign. With email-logic’s deduplication services you can be assured that your promotion, communication or offer will only reach the people you need it to hit. In addition to preserving your brand perception with your customers, you will also make real cost savings on list rental, marketing collateral, fulfilment and postage.
The Deduplication
- Removal of customer records from the prospect pool you plan on targeting
- Removal of customer record duplications present within your own customer file
Why?
Emailing the same contact more than once with the same message:
- damages your brand
- duplicates your costs
- makes it hard to measure the true response rate
- could adversely impact any chance of a response from that prospect
- is against Anti Spam policy
- goes against the Institute of Direct Marketing’s best practices
- could loose you a customer
Through InfoLogic, Email-Logic offer a free health check, and if required will confidently identify the duplicates within your file.