To give you an idea as to what type of medium to use in your marketing we have below compared typical statistics for Direct Mail vs Email Broadcasting. Hope it helps!
| Direct Mail | ||
| Target Size | 25,000 | 25,000 |
| Typical Response Rate | 1.4% | 0.6% |
| Leads Generated | 350 | 150 |
| Reaction Time to Promotion | Instant | 2-6 days |
| Typical Goneaways | 1.7% | 6% |
| Mail / HTML Creative Design & Production | £150 | £300 |
| Stationery Cost | £0 | £2,500 |
| Print & Mail-Merge | £0 | £2,500 |
| Enclosing & Fulfilment | £0 | £1,000 |
| Postage | £0 | £7,500 |
| Est. Price for responders / pre-paid response | £5,500 | £60 |
| Prospect Data List | £7,000 | £3,000 |
| Response Data Capture | £150 | £200 |
| Totals | £12,800 | £18,560 |
| Cost per Lead | £36 | £124 |