Guaranteed Email Response Rates
One of the most critical issues concerning any marketing campaign is calculating if you’re going to achieve a Return On Investment. The catch 22 is that you will not know what your response rate will be and therefore if it’s going to be cost effective. You could of course run several small tests but still this is money being spent and delays due to set ups for the tests and then analysing the responses, tweaking the message, testing the tweaked message and so on…
Getting one element wrong can send your response rates plummeting and your cost per lead soaring!
There are several companies that offer a guaranteed number of leads for your marketing investment, ensuring that your expectations and targets for the campaign are met and, in most cases, exceeded. The organisations that we use will work with you to identify the number of email responses you need in order to gain a Return on Investment and then we guarantee that response rate!
How can they guarantee the response rate?
What if you could get a guaranteed response rate for your email campaign? How about you only pay if people respond to your email or just paid for real leads generated?
The impact of this approach on your campaign performance are obvious! For the first time, you’re now able to manage your marketing budget based entirely around a known Return On Investment! You’ll know exactly what return you’re going to receive for every £1 you spend. We’ve stopped the gambling on whether you can achieve a set response rate to cover your email marketing costs; our unique new service means. No response – No fee!
So how does it work?
- Select your prospect pool based on organisations most likely to want your product
- Agree the number of responses / leads you can manage (minimum 200)
- Create your email message (or ask the supplier to do this) to promote your product
- Decide on a ‘pay per lead’ or ‘pay per click’ contract
- Have the supplier dedupe your clients from the prospect data (Optional Service)
- Have the supplier broadcast the email message on your behalf
The supplier will even deliver a real-time & online “response tracker tool” so you can monitor how the campaigns progressing. The leads / enquiries are diverted to your web site or the suppliers offices or directly to you and you only pay for the responses.
All rates are pre-agreed and there are no hidden surprises and start to finish the campaign will take approximately two working days. Sounds to good to be true I know but it really isn’t. This solution or service isn’t open to anyone. You see the supplier has a great deal of information about all of the products that their clients have been selling over the years and they know with a certain degree of accuracy what response rate you are going to achieve. This allows them to negotiate a specific share of the profits. You still get your response rate and sales but you also know your going to make a profit too with very little risk. Of course it could all go wrong but that is the supplier problem as they continue to send out your emails until the number of sales / responses that they promised to deliver has been delivered.
If your interested in knowing more, please type away and we will do our best to get back to you as soon as we can.