It is imperative that you communicate with email responders within the first 24 hours, whilst your product is fresh in the enquirers mind. This will maximise your chances of a sale. Sounds obvious but if you operate a one man band and send out 5,000 emails its likely your going to get a few enquirers and a few sales. Often we concentrate on the sales first and then when we have time we move to the enquiries… Of course the sales are in the bad so you should go for the enquiries to convert more but even better than that you should have emailed fewer people in the first place so that you can manage both types of response without upsetting anyone. This would also give you more time to focus on closing the enquirers!
Thanks to the power of the internet, the method of communication can be instant through on-line enquiries. Product information instantly displayed when they click through from the initial email. However, often, this is not enough. You may need to send the enquirer brochures, samples or a free offer in order to generate a sale. In many cases, you may not have the infrastructure or support to manage this in-house. Perhaps you just want the entire process managed and are only interested in order taking. Under these circumstances, we strongly suggest you use response fulfilment services to shorten the gap between the enquiry and order cycle. Need help, post it here or ask us.